Privacy & GDPR

The General Data Protection Regulation (GDPR) was created to provide European users with greater transparency and control over their personal information.

As a publisher, you should integrate a Consent Management Platform (CMP) and request for the user, vendor, and purposes consent as outlined in IAB Europe’s Transparency and Consent Framework (TCF 2.0). The IAB provides an open-source CMP if needed.

For VIS.X® SDK, you need to ensure that your user is consenting to these three purposes for Vendor “YOC AG” (id: 154):

  • Purpose 1 - Store and/or access information on a device
  • Purpose 2 - Select basic ads
  • Purpose 7 - Measure ad performance

The VIS.X® SDK will not process any personal data if consent is not explicitly given by the user for the above-mentioned purposes, eventually leading to non-monetized traffic!

Using a custom CMP

Using the custom CMP, you may need to store the TCF 2.0 consent string manually in the SharedPreferences (Android) / UserDefaults (iOS), using the following keys:

Key Type Description
IABTCF_TCString String Base64-encoded consent string as defined in IAB Tech Lab.
IABTCF_gdprApplies Number (Integer) 1: Subject to GDPR (default)
0: Not subject to GDPR
Manual Setup for Android

In case your CMP is not able to set SharedPreferences itself, you need to apply it on your own.

val sharedPref = PreferenceManager.getDefaultSharedPreferences(this) ?: return
with (sharedPref.edit()) {
    putString("IABTCF_TCString", "<yourCMPComputedConsentStringBase64format>");
    putInt("IABTCF_gdprApplies", 1);            
Manual Setup for iOS

In case your CMP is not able to set UserDefaults itself, you need to apply it on your own.

                      forKey: "IABTCF_TCString")
UserDefaults.standard.set(1, forKey: "IABTCF_gdprApplies")