Annex: Tables

Aggregation Fields (Dimensions)

Field Name Type Description Example
date String Date (Y-m-d) when metrics were gathered. “2021-11-01”
company_id Integer YOC Company identifier 106
company_name String YOC subsidiary company name “YOC Central Eastern Europe GmbH”
country String Alpha-2 code according to the ISO 3166 “DE”
sap_publisher_account_id Integer Credit Notes identifier of a partner 50001234
sap_publisher_name String Credit Notes name of a partner “Publisher GmbH”
publisher_visx_id Integer Unique identifier in the VIS.X platform for the top-level inventory item 5717
publisher_name String Top-level inventory item name “DE_Demo_Publisher”
site_visx_id Integer Unique identifier in the VIS.X platform for the site level 90340
site_name String Site name “Demo_Site”
ad_unit_visx_id Integer Unique identifier in the VIS.X platform for the Ad Unit level 915502
ad_unit_name String Ad Unit name “center_HB”

Metrics

Field Name Type Description Example
is_publisher_campaign Boolean True if a campaign belongs to the client false
total_traffic Integer Total volume of avails which VIS.X has received from a publisher, represents also approximate number of ad requests 100000
ad_requests Integer The number of ad requests received for a given time period 10000
impressions Integer The number of ad requests which led to the display of an ad 1000
views Integer Impressions that have been seen by a user 100
clicks Integer The number of clicks recorded for a given time period 10
vtr_imps Integer Impressions eligible for VTR calculation 500
ctr_imps Integer Impressions eligible for CTR calculation 500
vtr Float View-Through Rate; indicates the rate of viewable impressions to impressions (based on the vtr_imps) in % 34.67
ctr Float Click-Through Rate; indicates the rate of clicks to impressions (based on the ctr_imps) in % 5.36
billable_events Integer The number of events (such as impressions, clicks and views) that effectively generated payout 1000
fill_rate Float The percentage of utilized capacity (ad requests) for a given time period 80.15
cpm_EUR Float Effective cost per thousand monetized events for a given amount of inventory and time period in EUR 5.1478
cpm_PLN Float Effective cost per thousand monetized events for a given amount of inventory and time period in PLN 20.1689
cpm_USD Float Effective cost per thousand monetized events for a given amount of inventory and a time period in USD 7.0445
pub_payout_net_EUR Float Publisher revenue in EUR 1000.4567
pub_payout_net_PLN Float Publisher revenue in PLN 20000.7891
pub_payout_net_USD Float Publisher revenue in USD 1300.0056